Use Case

Donor Retention

It is well established by nonprofits that it is much cheaper and more efficient to retain an existing donor than to acquire a new one. Thankster is extremely effective in this regard, by automating and simplifying the process of sending personalized, authentic thank you cards to donors and donor prospects.

Some ways to use Thankster to increase donor retention


Post-donation Thank You Cards

After someone donates to your nonprofit, Thankster can automatically generate and mail a personalized thank you card expressing gratitude for their support. This gesture not only shows appreciation but also reinforces a positive impression of your cause and organization, increasing the likelihood of future donations.


Use our Authentic handwriting

Thankster allows nonprofits to easily send acknowledgments and other messages that look so close to traditional handwriting that they will delight and surprise donors. Our software is optimized with character variation and other techniques. We have over 100 natural looking fonts you can use, or we can help you create your own.



Thankster provides many design templates to use out of the box, but we also provide customization options, allowing orgs to tailor their cards to their branding and messaging. They can include their logo or any other imagery on any page

Also, message merge fields allow for personalizing text in large mailings, for example, by addressing each individual donor by name or referencing other dynamic info, like location.


Invite donors to events

Use Thankster cards to invite donors to your organization's events, such as fundraising galas or volunteer opportunities. This is a great way to thank them for their support and to give them a chance to connect with other people who share their values.

Also, Thankster can integrate with event management systems to automate the sending of thank you cards to donors who attend nonprofit events or galas.


Anniversary or Milestone Cards

Thankster can be used to send personalized thank you cards to donations on the anniversary of a donation, or when they reach other significant milestones. These cards acknowledge the donor’s loyalty and make them feel valued, encouraging them to continue their relationship with your cause.


Referral Thank You Cards

When one donor refers another, Thankster can generate and send a handwritten thank you card to express appreciation for the referral. This not only strengthens the relationship with the referring donor but also incentivizes them to refer more people in the future.


Recurring Donation Thank You Cards

For donors who have set up recurring donations, Thankster can be used to send periodic thank you cards to acknowledge their ongoing commitment. These cards reinforce the importance of their sustained support and nurture a sense of loyalty towards the nonprofit.


Birthday or Special Occasion Cards

Thankster can automate the sending of personalized cards on birthdays or other special occasions. Recognizing and celebrating donors on a special day helps build a strong emotional connection, increasing their loyalty to the brand or organization.


Impact update cards

Send donors regular updates about your organization's work and how their donation is being used. This will help them to see the impact of their donation and feel good about supporting your cause. These cards can include details about the specific projects or initiatives that were made possible because of their support. The fulfillment derived from seeing tangible outcomes can lead to further future engagement.

Some more specific examples of how Thankster can be used to increase customer retention

Here are some examples of how Thankster can be used to increase donor retention for nonprofits:

  • A nonprofit organization sends a thank you card to donors who make a one-time gift. The card includes a personalized message and information about how the donation will be used.
  • A nonprofit sends a thank you card to donors who become monthly donors. The card includes a personalized message and a thank you for their ongoing support.
  • A nonprofit sends a thank you card to donors who volunteer their time. The card includes a personalized message and information about how their volunteer work is making a difference.


Here are a few examples of donor management software that can be integrated with Thankster:

  • Donately:  Makes online donations simple, providing a space for nonprofits to manage their donors and online giving activity with ease. 
  • Bloomerang:  Donor management software that helps nonprofits build relationships with their supporters to increase retention rates and raise funds. 
  • Donorbox:  Donor management software that can be integrated with Thankster to automate the process of sending personalized thank you cards after a donation.
  • Raisely:  An online fundraising platform to help charities raise money online and nurture their supporters.

Automating with Thankster

By automating their thank you card sending with Thankster, nonprofits can easily create personalized cards for donors and prospects while saving time and money. This is an effective way to show appreciation in a timely manner without having to manually send cards one by one. With Thankster’s solutions, they’ll be personalized and include handwriting just as if they’d been done by hand.

And automation ensures that no one misses out on receiving a thank you card due to human error or neglect. This helps in maintaining consistency in communication and ensuring that everyone receives a thank you card within a particular time frame. Our software is optimized to authentically produce human handwriting (for example, by varying instances of each character), allowing our cards and notes to look and feel like they were written by hand. And we use high quality card stock.

We have bulk and plan pricing options which are extremely affordable, especially relative to doing writing by hand.