Thankster Joins Marketo LaunchPoint® Providing Customers High-Touch Personalization
Integration Enables Seamless Customization and Delivery of Handwritten Notes
New York – July 27, 2016 – Thankster, Inc., announced today that the company and its namesake service have integrated with Marketo, Inc., the leading provider of engagement marketing software and solutions. Thankster’s integration via Marketo’s LaunchPoint partner ecosystem gives users a seamless way to add authentic, personalized handwritten cards and notes to their campaigns. It combines the power and efficiency of marketing automation with a vehicle that grabs attention, delights recipients and boosts open rates, sales and referrals.
In a world of digital distraction, noise and interruptions, a physical card or note can be the secret to breaking through. Personalizing the piece with handwriting and other elements creates a special connection between the sender and receiver. However, manually writing and sending cards takes much time and effort. Thankster offers a way to automate the process. Now, Marketo users can take Thankster automation a step further by connecting the service with customer info and lead generation and nurturing campaigns. They can magnify the power of Thankster and further boost results by adding sophisticated rules and customer behavior triggers.
“Now, Marketo users have a way to add a truly attention getting, personal touch to their campaigns on a mass scale,” said Thankster CEO Paul Geller. “We look forward to working with them to bring the benefits of Thankster to the Marketo user community.”
“We are excited to have Thankster join Marketo LaunchPoint,” said Lou Pelosi, Senior Director of LaunchPoint for Marketo. “The Thankster integration furthers Marketo’s mission of helping customers to innovate, grow and deliver results through personalized interactions.”
Marketo LaunchPoint is the largest, most complete ecosystem of marketing solutions, spanning analytics, big data, content marketing, events, webinars, lead data, lifecycle marketing, online ads, sales tools, social media, and top-of-the-funnel and services solutions.
Visit Thankster’s listing on LaunchPoint to learn more and get started
Headquartered in New York City, Thankster combines the electronic world with an offline, personal touch – the service helps people expand what is possible. With Thankster, businesses and consumers can quickly create personalized, printed thank-you notes with authentic-looking handwriting. Thankster offers several integrations for business, with a focus on CRM and Marketing automation. These let corporate users automate card sending and automatically weave handwritten cards into their digital campaigns. Users can choose from a selection of fonts, styles, copy and even use their own handwriting, which is a breakthrough for an online service. Through the website, you can send out thank-you notes, holiday greetings, holiday thank-you notes, business correspondence (such as acknowledgements, promotions, and invitations), and other personalized cards.
Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
Name: Bob Geller, Fusion PR